| Title | Poppy |
| Title (original language) | Coquelicot |
| Agency | CLM BBDO |
| Campaign | Spring 2011 Collection |
| Advertiser | La Redoute |
| Brand | La Redoute |
| Date of First Broadcast/Publication | 2011 / 3 |
| Product | Fashion |
| Product (original language) | Mode |
| Business Sector | Mail Order Companies |
| Tagline | Everything is allowed |
| Tagline (original language) | Tout est permis |
| Philosophy (original language) | "Tout est permis" est un hymne à la diversité des syles. Après avoir investi la rue avec son "Street Look", La Redoute détourne cette fois encore les codes clés de la mode et les installe dans la campagne et créée des atmostphères 100% naturelles. Un ton de communication soutenu par une charte graphique aux coloris fluorescents. |
| Media Type | Television |
| Market | France |
| Soundtrack | Perfect Daydream |
| Account Manager | Marie-Pierre Benitah |
| Account Manager | Bertille Toledano |
| Advertising Manager | Ornella Gallo |
| Advertising Manager | Olivier de Raissac |
| Advertising Manager | Christine Penel |
| Account Manager | Jonathan Serog |
| Account Manager | Alexis Anoufa |
| Creative Director | Gilles Fichteberg |
| Creative Director | Jean-Francois Sacco |
| Copywriter | Romain Goehrs |
| Art Director | Cerise Leclerc |
| Director | Nez |
| Production Company | Moonwalk |
| Agency Producer | Sylvie Etchemaité |
| Post Production | Sandra Benayer |
| Sound Design Company | Au Revoir Charlie |
| Music Composer | Claude Pelouse |
More Work
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- AGENCY:
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- AGENCY:
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- BRAND:
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- AGENCY:
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- BRAND:
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- AGENCY:
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Cow Boy
- BRAND:
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- AGENCY:
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