| Title | Farmageddon |
| Agency | Saatchi & Saatchi Frankfurt |
| Campaign | Farmageddon: The world’s first online drought hits Farmerama |
| Advertiser | Bigpoint/UN |
| Brand | Farmerama & World Water Day |
| Date of First Broadcast/Publication | 2013 / 3 |
| Business Sector | Environmental & Animal Issues |
| Story | Everything was fine until the 22nd of March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now? |
| Philosophy | The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers. The campaign for World Water Day impacts not only online farmers, but a much wider audience as it can be shared on Facebook. Donors can also make a contribution on the dedicated microsite: www.farmageddon.eu. All donations received are passed directly to FAO to finance practical help for farmers in developing countries. |
| Media Type | Digital |
| Length | |
| More Information | www.farmageddon.eu |
| Executive Creative Director | Jorg Carlo Nicolò Riommi |
| Creative Director | Peter Huschka |
| Art Director | Nora von Kalckreuth |
| Art Director | Marius Pawlitza |
| Art Director | Patrick Hackmann |
| Copywriter | Frank Baumbach |
| Copywriter | Carlos Pabon |
| Digital Creative Director | Sebastian schier |
| Art Director | Patrick Hackmann |
| Copywriter | Daniel Henner Richter |
| Project Manager | Boris Zink |
| Advertising Manager | Netta Emanuel |
| Advertising Manager | Sophia Ruppel |
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- BRAND:
- Foundation for Life
- AGENCY:
- Saatchi & Saatchi Frankfurt