Betfair - "Tap Tap Boom"

WCRS

WCRS London, United Kingdom

11211

Brand: Betfair
Country: United Kingdom

Advertiser: Betfair

Title	Tap Tap Boom
Agency	WCRS
Campaign	Tap Tap Boom
Advertiser	Betfair
Brand	Betfair
Date of First Broadcast/Publication	2015 / 2
Business Sector	Lottery & Gambling
Tagline	This is play, this is Betfair
Story	Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival. Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
Philosophy	The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres. The 30” TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by 30” offer spots. Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.” Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”
Media Type	Television
Length	30 seconds
Media Agency	Arena Media
Executive Creative Director	Leon Jaume
Creative Director	Joe Miller
Creative Director	Orlando Warner
Agency Producer	Jess Stott
Agency Producer	Eira Ellis
Account Handling	Nick Fokes
Account Handling	Max Taylor
Account Handling	Chess Darby
Strategy	Georgina Murray-Burton
Strategy	Alicia Gaworska
Production Company	Papaya
Director	Brent Bonacorso
Producer	Wojtek Skiba (Papaya Films)
Editor	Vee Pinot
Post-Production & Visual FX	Kit Lawson (Grammercy Park Studios )
Post-Production & Visual FX	Mark Beardall
Post-Production & Visual FX	Ben Rodgers
Post-Production & Visual FX	Francisco Lima (Grammercy Park Studios)
Post-Production & Visual FX	Nuno Pereira (Grammercy Park Studios)
Audio	Zak Kurtha
Audio	Richard Donaghue