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Awards
  • 2015 CLIO Awards Shortlist
  • 2015 The Cresta Awards Bronze (4)
  • 2014 Cannes Lions International Festival of Creativity Bronze Lion Campaign
  • 2014 Advertising Creative Circle Awards Silver
  • 2014 Cristal Festival Sapphire
  • 2014 Kinsale Shark Advertising Festival Bronze
  • 2014 Epica Awards Bronze
  • 2014 The APA Show / APA 50 2014 APA Collection
  • 2014 British Arrows Gold
  • 2014 Kinsale Shark Advertising Festival Silver (2)
  • 2014 British Arrows Silver
  • 2013 Golden Award of Montreux Gold Medal
  • 2013 London International Awards - LIA Silver (3)
  • 2013 London International Awards - LIA Gold (3)
  • 2013 British Arrows Bronze
  • 2013 Cristal Festival Emerald (2)
  • 2013 The Cresta Awards Silver Campaign (3)
  • 2013 CLIO Awards Silver
  • 2012 Golden Award of Montreux Gold (4)
  • 2012 CLIO Awards Gold
  • 2012 British Arrows Bronze Award (2)
  • 2012 International ANDY Awards SILVER
  • 2012 The Mobius Advertising Awards Mobius
  • 2012 Kinsale Shark Advertising Festival Gold (3)
  • 2012 The New York Festivals International Advertising Awards in All Media Gold World Medal (3)
  • 2012 The One Show Silver Pencil
  • 2012 Cannes Lions International Festival of Creativity Bronze Lion
  • 2012 CLIO Awards Bronze (3)
  • 2012 D&AD Awards Yellow Pencil
  • 2012 Kinsale Shark Advertising Festival Silver
  • 2012 British Arrows Silver Award
  • 2012 London International Awards - LIA Bronze (2)
  • 2012 Cannes Lions International Festival of Creativity Gold Lion
  • 2012 Golden Award of Montreux Gold Medal
  • 2012 The One Show Gold Pencil
  • 2011 AdPrint - European Creative Teams Competition Bronze Angel (12)
  • 2011 London International Awards - LIA Bronze Winner (24)
  • 2011 AdPrint - European Creative Teams Competition Winner (12)
  • 2011 AdPrint - European Creative Teams Competition Silver Angel (12)
  • 2011 Epica Awards Gold
  • 2011 Advertising Creative Circle Awards Bronze
  • 2011 British Arrows Bronze
  • 2011 Eurobest Silver Eurobest
  • 2011 CLIO Awards Bronze
  • 2011 Epica Awards Bronze
  • 2010 Cannes Lions International Festival of Creativity Bronze Lion Campaign (2)
  • 2008 London International Awards - LIA Silver (6)
  • 2008 Advertising Creative Circle Awards Bronze (7)
  • 2008 Kinsale Shark Advertising Festival Silver (4)
  • 2008 Kinsale Shark Advertising Festival Gold (2)
  • 2008 Advertising Creative Circle Awards Silver (3)
  • 2008 Kinsale Shark Advertising Festival Diploma
  • 2008 Art Directors Annual Awards Silver Cube (2)
  • 2008 Cannes Lions International Festival of Creativity Silver Lion
  • 2007 Eurobest Eurobest Silver Campaign (5)
  • 2007 Cristal Festival Grand Cristal for the campaign (4)
  • 2007 Cristal Festival Cristal for the campaign (4)
  • 2006 Eurobest Shortlist (2)
  • 2005 Advertising Creative Circle Awards Bronze
  • 2005 Advertising Creative Circle Awards Silver (4)
  • 2005 Eurobest Eurobest Bronze Campaign (2)
  • 2005 Cannes Lions International Festival of Creativity Bronze Lion
  • 2005 British Arrows Shortlist
  • 2005 British Arrows Bronze
  • 2004 Eurobest Gold
  • 2001 International ANDY Awards Distinction (2)
  • 2000 London International Awards - LIA Finalist (17)
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Mark Fairbanks

Executive Creative Director at Havas London
United Kingdom

Summary

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Positions

Executive Creative Director


London, United Kingdom
- Current

Our aim is simply to be recognised as the most creative company at reimagining brands through modern, innovative, culture shaping ideas. 

Reasons for working with us...

1) We've reimagined a safe sex brand as a love sex brand.
Our #TurnOffToTurnOn film for Durex was the most watched ad in the world for 3 weeks running with over 75 million views. We've doubled Durex's share to 16% and grown ROI to £1.68 per £1 spent.

2) We've reimagined a 100 year old whisky as a tech innovator.
We developed the first ever Space Glass for Ballantine's which has grown brand mentions by 75% and gained 14 million views online.

3) We've reimagined social status as social conscience.
We launched The Venture - a $1million Chivas Whisky fund for social entrepreneurs - across 18 countries. The campaign gained 15 million views and grew brand relevance to 58% and brand appeal to 50%.

4) We've reimagined an energy provider as a female S.T.E.M. industry pioneer
Our Pretty Curious programme for EDF has resulted in their brand awareness tracking at 5% above target.

5) We've reimagined bouncing curls as male grooming
VO5 has been a client of ours for over 15 years and in that time we've helped them 'Break the Mould', achieving £14.25 million in incremental sales from one campaign and an ROI of £1.75 to every £1 spent. 

Executive Creative Director


London, United Kingdom
February 2014 - Current

Our aim is simply to be recognised as the most creative company at reimagining brands through modern, innovative, culture shaping ideas. 

Reasons for working with us...

1) We've reimagined a safe sex brand as a love sex brand.
Our #TurnOffToTurnOn film for Durex was the most watched ad in the world for 3 weeks running with over 75 million views. We've doubled Durex's share to 16% and grown ROI to £1.68 per £1 spent.

2) We've reimagined a 100 year old whisky as a tech innovator.
We developed the first ever Space Glass for Ballantine's which has grown brand mentions by 75% and gained 14 million views online.

3) We've reimagined social status as social conscience.
We launched The Venture - a $1million Chivas Whisky fund for social entrepreneurs - across 18 countries. The campaign gained 15 million views and grew brand relevance to 58% and brand appeal to 50%.

4) We've reimagined an energy provider as a female S.T.E.M. industry pioneer
Our Pretty Curious programme for EDF has resulted in their brand awareness tracking at 5% above target.

5) We've reimagined bouncing curls as male grooming
VO5 has been a client of ours for over 15 years and in that time we've helped them 'Break the Mould', achieving £14.25 million in incremental sales from one campaign and an ROI of £1.75 to every £1 spent. 

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