Mark Gethin
Colorist at Elias Arts
Chicago, United States
TitleGordon MDX_TL
Agency
Campaign Season of Reason 2011
Advertiser Acura
Brand Acura
Date of First Broadcast/Publication 2011 / 11
Product MDX & TL
Business Sector Cars
Tagline At a time when it’s easy to go overboard, Acura invites you to be smarter and over-save during the Season of Reason sales event.
Story Acura’s “Season of Reason” campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Developed by Acura’s agency of record, rp&, a division of RPA, the sales event campaign emphasizes the value of Acura for affluent but recession-fatigued shoppers. 
The spots, shot by The Perlorian Brothers, open with a holidaymaker making the well-intentioned announcement that they had hired celebrity talent to make for an extra-special holiday. In the spot featuring Gordon Ramsay, a woman brings the celebrity chef into her home to prepare a special holiday dinner only to find her buttoned-up family sitting in awkward silence as Ramsay chews out and fires his staff. 
Media Type Television
Telecine
Music Company / Composer
Production Company
Colorization
Special Effects / VFX
Post Production
Music Composer
Editor
Editing Company
Director of Photography (DOP)
Director of Photography (DOP)
Director
Line Producer
Executive Producer
Agency Producer
Executive Agency Producer
Art Director
Associate Creative Director
Associate Creative Director
Creative Group Head
Executive Creative Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started