| Title | My People |
| Agency | McCann Worldgroup, Europe |
| Campaign | Defy - Air Canada |
| Advertiser | Air Canada |
| Brand | Air Canada |
| Date of First Broadcast/Publication | 1998 / 1 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | It's a Breath of Fresh Air |
| Story | This campaign featuring Mike McShane has won seven international awards for advertising effectiveness and given Air Canada a distinctive brand personality. |
| Media Type | Television |
| Length | |
| Market | Europe |
| Account Director | John Hackney |
| Account Director | Mark Nepstad |
| Account Director | Sarah Mainwaring |
| Art Director | Luke White |
| Art Director | Roger Akerman |
| Copywriter | Colin Selikow |
| Executive Creative Director | Luke White |
| Copywriter | John Lewis |
| Agency Producer | Sarah Martin |
| Agency Producer | David Trollope |
| Production Company | D Films |
| Production Company | Rose Hackney Barber |
| Actor / Celebrity | Mike McShane |
More Work
SEE ALLShower
- BRAND:
- Air Canada
- AGENCY:
- McCann Worldgroup, Europe
Silver Service
- BRAND:
- Air Canada
- AGENCY:
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Handling
- BRAND:
- Air Canada
- AGENCY:
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Therapist
- BRAND:
- Air Canada
- AGENCY:
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My People
- BRAND:
- Air Canada
- AGENCY:
- McCann Worldgroup, Europe