| Title | Approved by VW Chairman |
| Agency | Ruf Lanz Werbeagentur |
| Campaign | Approved by VW Chairman |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai |
| Posted | November 2011 |
| Product | Hyundai i30 |
| Business Sector | Cars |
| Tagline | Approved by our toughest competitor |
| Story | At the International Motor Show in Frankfurt, the German Chairman of Volkswagen (VW) was filmed while exploring the new Hyundai i30. When he discovers that the steering wheel adjustment is working smoothly he gets really annoyed – because this is exactly what VW (and others) hadn’t managed to achieve. He repeatedly questions himself «Why can Hyundai do it?». |
| Media Type | Television & Cinema |
| Account Manager | Heike Rindfleisch |
| Production Company Producer | Daniela Berther |
| Production Company | Manifesto |
| Art Director | Marcel Schlaefle |
| Copywriter | Maren Beck |
| Creative Director | Marcel Schlaefle |
| Creative Director | Markus Ruf |
| Creative Director | Danielle Lanz |
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