| Title | Touch The Untouchable |
| Agency | Ogilvy Germany |
| Campaign | Real Virtuality |
| Advertiser | Moto Waganari |
| Brand | Moto Waganari |
| Posted | November 2012 |
| Business Sector | Culture, Leisure & Sport |
| Story | The first gallery that lets you touch everything that is not tangible about art and that takes the viewer along on the journey – from virtual reality to real virtuality and back again. Thanks to an innovative interface, users can discover the digital archetype of the sculptures as seen from unknown perspectives. Users will cross the border between the digital and the real world by touching the works of art with the mouse, by giving them a new shape and by having them materialize in a real London gallery. Acoustically and visually, users are accompanied by Waganari’s gallery owner who accepts purchase requests directly, like in a real gallery. |
| Media Type | Digital |
| Music, Radio and Sound Design | Lars Kellner |
| Art Buyer | Martina Diederichs |
| Art Director | Klaus-Martin Michaelis |
| Copywriter | Martin Gillan |
| Copywriter | Sebastian Krause |
| Creative Director | Uwe Jakob |
| Creative Director | Michael Kutschinski |
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