Title | GetYourButtSeen Bus |
Agency | Ogilvy Canada |
Campaign | Get Your Butt Seen |
Advertiser | Colorectal Cancer Association of Canada |
Brand | Colorectal Cancer Association of Canada |
Date of First Broadcast/Publication | 2011 / 3 |
Business Sector | Disease Awareness, Support Groups & Associations |
Problem | Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer. |
Media Type | Transportation & Vehicles |
Creative Director | Martin Gosselin |
Art Director | Bernardo Andrada |
Copywriter | Luc Dupéré |
Photographer | Alain Desjean |