Waitrose - "Heston’s Earl Grey and Mandarin Hot Cross Buns"

BBH

BBH London, United Kingdom

11168

Title	Heston’s Earl Grey and Mandarin Hot Cross Buns
Agency	BBH
Campaign	Heston’s Earl Grey and Mandarin Hot Cross Buns
Advertiser	Waitrose
Brand	Waitrose
Date of First Broadcast/Publication	2012 / 3
Business Sector	Food
Story	In the charming 30 second film a nostalgic Heston Blumenthal opens by explaining his new creation for Waitrose. Heston reminisces about where he got his inspiration from, and we see a flashback to the 1970s where a ‘mini’ Heston is sat at his kitchen table enjoying a hot cross bun.
Problem	To establish Waitrose as the place for inspirational products this Easter
Media Type	Television
Sound	Wave Studios
Agency Producer	Sam Robinson
Creative Director	Ken Hoggins
Creative Team	Robin Warman
Creative Team	Harry Orton
Advertising Manager	Rachael Craven
Strategic Business Lead	Bill Scott
Strategy Director	Debra Stephens
Team Director	Kate Roberts
Team Manager	Jojo Jenkins
Production Company	hla
Director	Simon Ratigan
Producer	Lisa Trnovski
Director of Photography (DOP)	Martin Hill
Post Production	The Mill London
Editing Company	The Playroom
Editor	Adam Spivey
Actor / Celebrity	Heston Blumenthal