Martin Lundgren
Copywriter at Nord DDB STO
Stockholm, Sweden
TitleThe Winter Adjusted Offer
Agency
Campaign The Winter Adjusted Offer
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2011
Business Sector Cars
Philosophy The Passat 4MOTION is a German car that’s adjusted for Swedish winter – it has a Swedish Haldex 4 wheel drive system fitted. To tell people about this we didn’t do a brand campaign or a tactical sales campaign, we did both. We invented the winter adjusted offer for a winter adjusted car. A tactical offer that put the product benefit at the centre. Simply put, we placed the car plus offer on a standard billboard, then placed it in the middle of a frozen Swedish lake. Once the ice breaks and the billboard sinks, the offer is over.
Media Type Digital
Art Director
Copywriter
Creative Director
Account Director
Account Manager
Graphic Designer

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