Title | Who cares? |
Agency | Nord DDB STO |
Campaign | Who cares? |
Advertiser | Försvarsmakten (The Swedish Armed Forces) |
Brand | Swedish Armed Forces |
Posted | November 2012 |
Business Sector | State Employment, Forces & Police Recruitment |
Tagline | A person will stay locked up until replaced |
Story | The Swedish Armed Forces need to recruit young people to an occupation that in many ways requires you to give up your own comfort in order to help others. To highlight this aspect we created a digitally integrated event in Stockholm to see how far people are willing to go for one another. A person agreed to sit in a small box until someone replaced him. The question was: Who cares? Every hour a door would open, and if someone else was there to take his place, he could leave. |
Media Type | Case Study |
Creative Director | Magnus Jakobsson |
Creative Director | Fredrik Simonsson |
Art Director | Daniel Mencak |
Copywriter | Martin Lundgren |
Art Director | Lisa Granberg |
Copywriter | Jeffrey Salomonsson |
Account Director | Sandra Kaludjercic Bergman |
Business Director | Johan Dannemann |
Planner | Adam Sandahl |
Planner | Cornelia Wangel |
Web Producer | Elisabet Halming |
Account Manager | Tina Munck |
Digital Artist | Robin Karlsson |
Graphic Designer | Patrik Pagreus |
Production Company | B-reel |