| Title | The Plant |
| Agency | Advico Y&R Zürich |
| Campaign | Help us - Bread For All |
| Advertiser | Bread For All |
| Brand | BFA / FO Bread for all |
| Posted | May 2006 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | In Manila, this is a street child |
| Media Type | |
| Market | Switzerland |
| Art Director | Marietta Albinus |
| Copywriter | Florian Birkner |
| Photographer | Martin Parr |
| Creative Director | Urs Schrepfer |
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