Title | Peace Talks |
Agency | Advico Y&R Zürich |
Campaign | The Insight Story |
Advertiser | SonntagsZeitung |
Brand | SonntagsZeitung |
Posted | November 2011 |
Business Sector | Newspapers, Magazines, Books |
Story | This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting. |
Problem | Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture. |
Media Type | Television & Cinema |
Production Company | Markenfilm Berlin GmbH |
Creative Director | Martin Stulz |
Copywriter | Martin Stulz |
Creative Director | Dominik Oberwiler |
Copywriter | Martin Stulz |
Art Director | Lukas Wietlisbach |
Chief Creative Officer | Markus Gut |