Martin Stulz
Zürich-Gockhausen, Switzerland
TitlePeace Talks
Agency
Campaign The Insight Story
Advertiser SonntagsZeitung
Brand SonntagsZeitung
PostedNovember 2011
Business Sector Newspapers, Magazines, Books
Story This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the mideastern peace-talks: hidden inside Benjamin Netanyahu and Mahmoud Abbas are two snotty kids that just won’t stop fighting.
Problem Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The Sonntagszeitung is getting to the core of things and reveals a much more complex picture.
Media Type Television & Cinema
Production Company
Creative Director
Copywriter
Creative Director
Copywriter
Art Director
Chief Creative Officer

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