AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.
Marty started out in advertising by teaching eighth grade English in the Bronx. As a creative director, he has learned that creative people have and indeed should maintain much in common with eighth graders. He did a one-year stint at Wunderman and then switched to general advertising at the Marschalk Company, which became Lowe & Partners. Over those 12 years, he worked on a wide range of accounts. His work on Mercedes-Benz won a bunch of awards, including a couple of Lions. In 1999, Marty became CCO and Partner at Merkley Newman Harty. While he was at Energy BBDO, the agency won a 5-year Effie and other awards for Orbit, Altoids, Jim Beam, Lifesavers, Canadian Club, LaSalle Bank and United Way. He is currently at Gotham, working on Best Western, Chobani, Denny’s, Yellowbook, Britax and the American Heart Association. He lives in Chappaqua, New York, with his wife, Felicia, who tolerates the side of him stuck in eighth grade.
Welcome all doers and optimists.
This is not just our credo. It is how we work. Every day. And it sets us apart from others. There are two parts to our credo.
First, we are all doers. That means everyone is active and doing work on the client’s behalf. We don’t have room for overhead or managers. Everyone, from the management down, actively participates in client business.
And second, we welcome optimism. We welcome the impossible idea, because we understand that the notion of making the impossible possible not only drives inspiration within, but opens one’s mind to the unexpected. Optimism allows one to look at a completely different and alternative side to an issue; to overcome seemingly insurmountable obstacles and barriers. When it comes to our clients’ businesses, we believe we can accomplish anything.