| Title | Waves |
| Agency | BBDO New York |
| Campaign | It's Different on the Mountain |
| Advertiser | PepsiCo Inc. |
| Brand | Mountain Dew |
| Date of First Broadcast/Publication | 2011 / 1 |
| Business Sector | Soft Drinks, Tonics |
| Tagline | It's Different On The Mountain |
| Media Type | Television |
| Market | United States |
| Chief Creative Officer | David Lubars |
| Creative Director | Jean Robaire |
| Creative Director | Daniel Bremmer |
| Copywriter | Daniel Bremmer |
| Creative Director | John Cornette |
| Art Director | John Cornette |
| Executive Agency Producer | Grant Gill |
| Agency Executive Music Producer | Loren Parkins |
| Production Company | Park Pictures |
| Director | Benzo Theodore |
| Director of Photography (DOP) | Lance Acord |
| Executive Producer | Jackie Kelman-Bisbee |
| Executive Producer | Mary Ann Marino |
| Production Company Producer | David Mitchell |
| Head of Production | Dinah Rodriguez |
| Production Designer | Jason Hamilton |
| Editing Company | Arcade Edit |
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