My Latest Work
SEE ALL WORKLes ptits prix mouchoirs
Les ptits prix Pizza
Les petits prix cookies nougatine
Acqua di Gioia 4
About me
Mathilde Carpentier currently works as creative director at Rosapark, agency that she joined when it was created.
She is in charge of the creative work for the Monoprix retail brand: advertising campaigns for their line of clothing and cosmetics, promotional and commercial operations as well as overseeing the content for the brand's social media and CRM.
She also works on luxury brands such as Giorgio Armani fragrances—the Acqua For life project and the launch of the new Acqua di Gioia fragrance.
She studied at Maryse Eloy (Graphic Arts School) and started her career at CLM/BBDO before joining Saatchi&Saatchi in 1995.
She then joined Callegari Berville where she worked for Française des Jeux, Castorama, Hoegaarden, Leffe, EDF and Nokia.
She also focused on fragrance campaigns and luxury brands at Grey Paris for more than 10 years with Lacoste Hugo Boss, Escada and Rochas…
My Work
SEE ALL WORKAcque di Gioia 3
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Acque di Gioia 2
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Acqua di Gioia 1
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Letter to Santa Claus
- BRAND:
- Monoprix
- AGENCY:
- ROSA PARIS
Love of Pink
- BRAND:
- Lacoste
- AGENCY:
- FamousGrey
How To Become Rich
- BRAND:
- Millionnaire
- AGENCY:
- FamousGrey
Clarisse
- BRAND:
- Nokia
- AGENCY:
- FamousGrey
Positions
• Monoprix Suivi de toute la création et l’accompagnement des équipes créatives sur le Plan d’action commercial, le CRM, les réseaux sociaux etc.
• Giorgio Armani Aqua For Life Campagne print et film, packaging et exposition à Paris Photo LA
• Giorgio Armani Aqua Di Gioia Campagne print et film réalisée avec Signe Vistrup et Laurence Dunmore
• Giorgio Armani Emporio Armani
• BestForm Campagne films viraux et social média
Les ptits prix mouchoirs
- BRAND:
- Monoprix
- AGENCY:
- ROSA PARIS
Les ptits prix Pizza
- BRAND:
- Monoprix
- AGENCY:
- ROSA PARIS
Les petits prix cookies nougatine
- BRAND:
- Monoprix
- AGENCY:
- ROSA PARIS
Acqua di Gioia 4
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Acque di Gioia 3
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Acque di Gioia 2
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Acqua di Gioia 1
- BRAND:
- Giorgio Armani
- AGENCY:
- ROSA PARIS
Letter to Santa Claus
- BRAND:
- Monoprix
- AGENCY:
- ROSA PARIS
Work on Procter&Gamble Fragrances : film, print and Digital
• Lacoste Joy Of Pink (Print and film with Paul Gore)
• Lacoste Challenge (Print with Giampaolo Vimmercati)
• Lacoste Love of Pink et Touch of Pink (print with Dusan Rejlin)
• Lacoste essential Sport (print with François Rousseau)
• Escada (print with Michellangelo-di Baptista)
• Lacoste Love Of Pink (film and print with Paul Gore and Julia Fullerton Batten)
• Rochas eau Sensuelle (film and print with Joe roman and Benoît Peverrelli)
• Lacoste Red and Essential (print with François Rousseau)
• Boss in Motion (print with Neil Stewart)
Love of Pink
- BRAND:
- Lacoste
- AGENCY:
- FamousGrey
How To Become Rich
- BRAND:
- Millionnaire
- AGENCY:
- FamousGrey
Clarisse
- BRAND:
- Nokia
- AGENCY:
- FamousGrey
Art Director
Work on Procter&Gamble Fragrances :
• Lacoste pour femme (film & print)
• Boss in Motion Electric (print with Tom Van Heel)
• Lacoste Inspiration (film & print with Ellen Von Unwerth)
• Lacoste Red (film & print)
• Boss in Motion Black (film & print with Tom Van Heel)
• Lacoste Essential (film & print with Christophe Kutner and Carter Smith)
(CD Anne-Cécile Tauleigne, Thierry Vince)
• Boss in Motion Silver (film & print with Howard Greenhalgh and Tom Van Heel)
• La Française de jeux : Le Millionnaire (film with Guillaume Canet)
• Varilux Essilor (print)
• Hoegaarden (print)
• La Collective du Cidre (print with Bruno Suet)
• 3M, Scotch Brite : (film with Mathilde Jouannet)
• Banette (print), Tomy (film and print)
