Matt Brown Brown
MD / Executive Producer at Dark Energy Films
London, United Kingdom
TitleA New Dimension In Search
Agency
Campaign A New Dimension In Search
Advertiser ThomasNet.com
Brand Product Search
Date of First Broadcast/Publication 2011 / 4
Business Sector Search Engines
Tagline A New Dimension In Search
Story ThomasNet.com launched its new product finder and wanted to preview it at upcoming trade shows. This is big news for anyone who sources and buys industrial products and services, because this new tool transforms the sourcing discovery process. It’s a new dimension in product search, and we created an equally dramatic trade show experience. Direct mail with 3-D glasses invited attendees to stop by the booth to get their 3-D picture taken in another dimension—and to preview product finder. An email connected to a landing page was waiting for attendees when they got back to the office inviting them to a private trial of the service and to give feedback. 
Result The photo participant email version performed ridiculously well – 153.73% click total/opened. Attendees not only clicked, but either clicked multiple times or forwarded to colleagues. 
Media Type Trade Show Booth
Creative Director
Copywriter
Art Director
Account Director
Account Supervisor

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