Title | Bolt v. London |
Agency | Saatchi & Saatchi |
Campaign | Flow Faster |
Advertiser | Visa International |
Brand | Visa |
Date of First Broadcast/Publication | 2012 / 3 |
Business Sector | Banking, Finance, Law & Insurance |
Tagline | Flow faster with Visa. |
Philosophy | The "Flow Faster" campaign was developed to celebrate a range of innovative new Visa products which speed up payment (such as Contactless and mobile), and to support Visa's Olympic sponsorship. Our creative bought speed to life using the simplest metaphor around: the world's fastest man, Usain Bolt. |
Media Type | Television & Cinema |
Editing Company | Final Cut |
Post Production | MPC LDN |
Actor / Celebrity | Usain Bolt |
Creative Director | Kate Stanners |
Copywriter | Ollie Wolf |
Copywriter | Laurence Quinn |
Art Director | David Goss |
Art Director | Mark Norcutt |
Account Planner | Richard Huntington |
Account Planner | Tom Callard |
Account Manager | Michelle Greenhalgh |
Account Manager | Matt Kandela |
Agency Producer | Kate O'Mulloy |
Director | Traktor |
Production Company | Partizan London |
Producer | Miranda Johnstone |