Title | Reactions |
Agency | Dare |
Campaign | Reactions |
Advertiser | Time to Change |
Brand | Time to Change |
Date of First Broadcast/Publication | 2011 / 3 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | An office worker imagining the possible reactions of his colleague (who has been away from work with a mental health problem) when he asks how he is feeling. The creative ends with his colleague’s real reaction – ‘I’m ok, thanks for asking’ – in an attempt to debunk people’s fears, showing how ridiculous people's negative assumptions are. It introduces the new strapline: ‘It’s time to talk. It’s Time to Change.’ |
Problem | Debunk people's fears and awkwardness around mental health problems, so they feel more comfortable to talk about them. |
Media Type | Television & Cinema |
Copywriter | Matt Lever |
Art Director | Helen Board |
Director | Tom Tagholm |
Production Company | Blink London |