| Title | The Walk |
| Agency | BBDO New York |
| Campaign | #FeedTheGood |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Pet Food, Pet Care Products & Services |
| Story | Can dogs teach us to be better people? Pedigree believes they can. This new commercial presents two different people - a curmudgeonly older man and a contemporary teen - walking in a neighborhood, making assumptions about one another, which are eventually softened by the presence of their dogs, who see no color, age or differences, only the good in each individual. |
| Media Type | Web Film |
| Length | |
| Post Production | CarbonVFX (California) |
| Audio Post Production | Sound Lounge |
| Executive Creative Director | Greg Ketchum |
| Executive Creative Director | Tom Godici |
| Creative Director | Greg Gerstner |
| Creative Director | Andy Blood |
| Associate Creative Director | Banks Noel |
| Art Director | Scott Kelly |
| Copywriter | Ben Polkinghorne |
| Chief Creative Officer, Worldwide | David Lubars |
| Production Company | Park Pictures |
| Director | Lance Acord |
| Executive Producer | Jackie Kelman-Bisbee |
| Executive Producer | Dinah Rodriguez |
| Head of Production | Anne Bobroff |
| EP / Producer | Caroline Kousidonis |
| Editing Company | Whitehouse Post |
| Editor | Russell Icke |
| Assistant Editor | James Donahue |
| Executive Producer | Lauren Hertzberg |
| Producer | Alejandra Alarcon |
| Colorist | Ben Gibbs |
| Flame Artist | Matt Reilly |
| Executive Producer | Joe Scaglione |
| Producer | Bree Bracket |
| Music | Barking Owl |
| Mixer & Sound Designer | Tom Jurcarone |
More Work
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The Green Monster
- BRAND:
- Benjamin Moore
- AGENCY:
- The Martin Agency