About me
Gratuitous, but easy to paste, bio...
Matt Statman is the founder of Motive and has been spearheading the transformation of Fortune 500 consumer brands over the course of his career by integrating brands with creative techniques to build one-on-one relationships with consumers and drive quick responses. Matt focuses his efforts on developing strategic programs to increase product sales while bringing brands to life for brands such as Arby's, Budweiser, General Motors, The Macallan, Pepsi and Proctor and Gamble. Matt and his team have emerged as leaders in the interactive and experiential marketing market place providing potential consumers the opportunity to see, hear, touch and try products thereby creating emotional bonds with consumers, but also differentiating brands from the competition.
Before Motive, Matt led marketing for a fast-growing VoIP provider Virtela Communications. Prior to Virtela, Matt was an Account Supervisor at both J. Walter Thompson and UPSHOT! in Chicago. In addition to providing service to Fortune 500 companies, Matt also focuses his efforts on emerging companies and a number of "great mom and pops". The highlights of his experience are demonstrating success for clients through experiential programs. These include higher brand awareness, product or company buzz, goodwill and increased market share, brand loyalty and retention. Matt's philosophical and professional strategies of combining keen market knowledge, clever creative and unparalleled customer service is what drives Motive and client success daily.
www.thinkmotive.com
Specialties: Big Ideas that Stick, Experiential Marketing, Branded Entertainment, Interactive Strategy, Street Marketing, Event Planning & Management, Marketing Communications, Brand Development
Skills
Sector Experience
Positions
CEO & Creative Director
During his career, Matt has worked with numerous Fortune 500 brands and his experience in the F&B industry has helped Motive win clients like Mountain Dew, SoBe, Pepsi, Van’s Natural Foods, Mars Inc., and Hard Rock Cafe.
Under his leadership, Motive has produced award-winning work for Pepsi, Qdoba Mexican Grill, Boingo Wireless, Native Eyewear and General Motors. In fact, the agency was awarded the 2011 Grand Ex Award by Event Marketer Magazine for its work on Mountain Dew’s DEWmocracy campaign and was named a Top 25 Agency to Watch by iMedia in 2012.
Prior to founding Motive, Matt led the marketing efforts for Virtela Communications, held both account and creative roles at J. Walter Thompson, and worked on a broad array of business as an account director at UPSHOT.
