Matthew Fone
Owner at Riff Raff Films
London, United Kingdom
TitlePour Spectacular
Agency
Campaign Pour Spectacular
Advertiser Diageo
Brand Baileys Original Irish Cream
Date of First Broadcast/Publication 2012 / 10
Business Sector Alcoholic
Tagline Cream with Spirit
Story The film, ‘Pour Spectacular’, is a modern spectacular and is reminiscent of a music video, inspired by the 1930s films of legendary/influential Hollywood director and musical choreographer, Busby Berkley, who was renowned for his unique style and ability to turn dancers into ‘human kaleidoscopes’. It celebrates the spirit of modern womanhood with a visual feast of sassy dance moves, female camaraderie, spectacular visuals and edgy styling. Set to the cool soundtrack of ‘Rapture’ by Blondie, the film acts as a metaphor for the Baileys liquid, beginning and ending in the glass and topped off with the line ‘Cream With Spirit’. 
Media Type Television
Market Nigeria, Costa Rica, Dominican Republic, Mexico, Canada, United States, Puerto Rico, Colombia, China, Czech Republic, Estonia, Hungary, Denmark, Finland, Germany, Sweden, United Kingdom, Bulgaria, Italy
Sound
Advertising Manager
Creative Team
Creative Team
Creative Director
Agency Producer
Commercial Strategy Director
Strategic Business Lead
Production Company
Director Megaforce
Executive Producer
Producer
Director of Photography (DOP)
Editing Company
Editor
Editor
Sound
Post Production
Lead Flame
Lead Flame
Special Effects / VFX
Telecine

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