| Title | Opening Day |
| Agency | Wieden + Kennedy |
| Campaign | Opening Day |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Date of First Broadcast/Publication | 2011 / 3 |
| Product | MLB |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Television |
| Market | United States |
| Production Company | Biscuit Filmworks LA |
| Editing Company | MacKenzie Cutler |
| Creative Director | Stuart Jennings |
| Creative Director | Brandon Henderson |
| Creative Director | John Parker |
| Copywriter | Scott Hayes |
| Art Director | Gary Van Dzura |
| Agency Producer | Alison Hill |
| Account Director | Brandon Pracht |
| Account Manager | Matthew Mauriello |
| Account Executive | Katie Jensen |
| Executive Creative Director | Kevin Proudfoot |
| Executive Creative Director | Jerome Austria |
| Executive Agency Producer | Gary Krieg |
| Director | Aaron Stoller |
| Sound Design Company | Beacon Street |
| Music Company / Composer | Beacon Street |
| Voice | Kevin Costner |
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