Applegate Hotdogs - "Mooscles"

TAXI New York

TAXI New York New York, United States

16721

Brand: Applegate Hotdogs
Country: United States

Advertiser: Applegate Farms

Title	Mooscles
Agency	TAXI New York
Campaign	What's In Your Hotdog?
Advertiser	Applegate Farms
Brand	Applegate Hotdogs
Date of First Broadcast/Publication	2012 / 6
Business Sector	Food
Tagline	What's In Your Hotdog?
Story	Applegate, the leading brand of natural and organic meat, was founded 25 years ago with a mission to "change the meat we eat." This summer, Applegate is focusing on one kind of meat in particular, the hot dog. In a humorous ad campaign, Applegate asks, “What’s in your hot dog?” It’s a question that sparks a lot of speculation, some anxiety and much hilarity in television ads depicting mothers interviewing potential cow candidates to feed their families. Magazine ads make bold statements like, “Pass the mustard, hold the hormones” and declare Applegate's hot dog “The Cleaner Wiener." “We feel the time is right to come out with this message” said Neil Leinwand, Senior VP of Marketing. “The hot dog is a great American tradition, but with all the buzz around pink slime, antibiotics and other meat scares, it’s hard for a responsible mother to know what to do. We’re here to offer her an easy, more wholesome way to feed her family food they love, and give her a bit of a laugh in the process”. The “What’s in your hot dog?” campaign launched late June, just in time for the 4th of July, with local TV, cinema, radio, print, digital and social media in the mix. Applegate is also partnering with a minor league baseball team, the Tacoma Rainiers, for a season-long sponsorship.
Media Type	Television & Cinema
Editing Company	Cutting Room
Production Company	Station Film
Other	Melissa Lubin
Editor	Brian Sanford
Director of Photography (DOP)	Matthew Woolf
Line Producer	brienna price
Executive Producer	Thomas Rossano
Director	Brendan Gibbons
Producer	Joyce Lee
Art Director	Philip Cho
Copywriter	Tim Wassler
Copywriter	Michael Pierantozzi
Creative Director	Michael Pierantozzi
Executive Creative Director	Dave Clemens