| Title | Weapons |
| Agency | Y&R Mexico |
| Campaign | Knowledge Is Power |
| Advertiser | Librerías Gandhi S.A. de C.V. |
| Brand | Gandhi Bookstores |
| Posted | June 2015 |
| Business Sector | Drugstores, Specialty Stores |
| Story | A knowledge-fueled riot, defying police aggression with books in the affecting :90 Weapons for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs. A renegade leader hurls a book at the opposing officers, initiating the clash that, despite the brutal actions of law enforcement, leaves the book-wielding revolutionaries victorious. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | José Montalvo |
| Executive Creative Director | Agustin Velez |
| Creative Director | Sergio Diaz Infante |
| Copywriter | Rodrigo Ramirez |
| Art Director | Francisco Hernandez |
| Head of Production | Bernardo Salum |
| Agency Producer | Noel Abreu |
| Production Company | Central Films |
| Director | Rodrigo García Saiz |
| Director of Photography (DOP) | Beto Casillas |
| Executive Producer | Mauricio Francini |
| Editing Company | Central Films |
| Editor | Jorge Hernandez |
| Colorist | Ricky Gaussis |
| Post Production Coordinator | Patricia Guerra |
| Post Production | Leonel Perez |
| Music Company / Composer | Sonideros |
| Music Producer | Ramiro Del Real |
| Music Producer | Renato del Real |
| Music Composer | Ramiro Del Real |
| Music Composer | Renato del Real |
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