AdForum Creative Profiles are currently in beta, let us know if you see anything wrong in this profile.

Report an issue
  • 2014 Grand Prix de la Publicité Presse Magazine Meilleure Rédaction (4)
  • 2014 Grand Prix de la Publicité Presse Magazine Prix (4)
  • 2014 Prix de la campagne citoyenne Lauréat Argent
  • 2014 Prix de la campagne citoyenne Lauréat Argent (3)
  • 2013 Grand Prix de la Communication Solidaire 1er Prix
  • 2009 The Intercontinental Advertising Cup (The Cup) / ICAC Nominee
  • 2009 Cristal Festival Cristal
  • 2009 Grand Prix des Médias Winner
  • 2008 Cristal Festival Cristal (12)
  • 2005 Prix Club des Directeurs Artistiques Mention
  • 2004 Cannes Lions International Festival of Creativity Gold Lion
  • 2004 Art Directors Annual Awards Gold
  • 2004 Kinsale Shark Advertising Festival Gold
  • 2004 Cannes Lions International Festival of Creativity Shortlist Media
  • 2004 The Mobius Advertising Awards Mobius award
  • 2004 EURO EFFIES / EACA Euro Effies Silver (2)
  • 2004 Grand Prix Stratégies de la Publicité Winner
  • 2004 The Mobius Advertising Awards Grand Prix
  • 2004 CLIO Awards Silver (2)
  • 2004 Eurobest Grand Prix
  • 2004 EFFIE France Winner
  • 2004 EURO EFFIES / EACA Euro Effies Finalist
  • 2003 Cristal Festival 7th
  • 2003 Cristal Festival Cristal
  • 2003 Cristal Festival Sound Cristal
  • 2003 Cristal Festival Festival Grand Cristal
  • 2000 EURO EFFIES / EACA Euro Effies Bronze

Mercedes Erra

Executive President, Havas Worldwide; Managing Director, Havas; Founder, BETC at Havas Worldwide HQ


Mercedes Erra is Executive President of Havas Worldwide, formerly Euro RSCG Worldwide, Managing Director of Havas, and Founder of France’s leading advertising agency BETC. She is also Honorary President of the HEC Association (France’s most prestigious business school). Mercedes is a Chevalier of the Légion d’Honneur and was recently promoted to Officier of the Légion d'Honneur; she is also a recipient of the French National Order of Merit. She has five children.

Mercedes was born in Catalonia and came to France at the age of six. Graduated from HEC and the Sorbonne (she has a bachelor's degree and a master's degree in Literature), Mercedes teaches a post-graduate course (Marketing and Corporate Communication) at the Paris 2 University (Assas). She is a noted advisor on subjects related to consumer issues and on all subjects related to brand strategy.

Mercedes is a branding expert: She builds and manages global brands. As a result, she created two divisions focusing on consumer and brand expertise: BETC Consulting and BETC Consumer Intelligence. She has contributed to brands’ major strategic shifts (health for Danone, youth for Evian, Air France vision – making the sky the best place on earth).

BETC, the agency network that she has been managing since 1995, was named "second most creative agency in the world" by The Gunn Report in January 2011 and “best creative agency” in France by CB News in 2010, for the 13th time in 16 years. BETC was also the most awarded French agency at Cannes Lions in 2010.

Mercedes is personally committed to the Elle Foundation and the Women’s Forum for the Economy and Society, of which she is a founding member. She is also a member of Human Rights Watch French Committee and a permanent member of the French Commission on the Image of Women in the Media.

In January 2010, Mercedes was appointed president of the board of the Cité Nationale de l’Histoire de l’Immigration located in Paris. In 2011, she was also appointed to the Board of Directors of Havas, Accor, France Télévisions and la Société de la Tour Eiffel in 2011. 


Executive Co-Chairman

Suresnes, France

Executive President, Havas Worldwide; Managing Director, Havas; Founder, BETC

New York, United States

Havas Worldwide aims to be the world’s best company at creating meaningful connections between people and brands using creativity, media and innovation. The agency is built on an integrated structure, including 19 “Havas Villages” around the world that combine digital, creative and media capabilities and teams under one roof to best meet our clients’ needs.
Our network is made up of 11,600 employees in 316 offices in 120 cities and 75 countries, and provides advertising, marketing, corporate communications, design, digital and social media solutions to clients, including Air France, Citigroup, Danone Group, Green Mountain Keurig, IBM, Lacoste, Paypal, Merck, Pernod Ricard, PSA Peugeot Citroën, Reckitt Benckiser, and Sanofi. Headquartered in New York, Havas Worldwide is the largest unit of the Havas group, a world leader in communications . 

   Add Positions


Nothing here yet !
   Add Educations

Popular Works

View All
Is this Your own profile? Edit My Profile