Right To Play and War Child Holland - "Funny Faces"

Dentsu Creative

Dentsu Creative Amsterdam, Netherlands

7861

This ad is part of the ACT Responsible Collection

Brand: Right To Play and War Child Holland
Country: Netherlands

Advertiser: War Child

Title	Funny Faces
Agency	Dentsu Creative
Campaign	Crazy faces against war
Advertiser	War Child
Brand	Right To Play and War Child Holland
Date of First Broadcast/Publication	2014 / 4
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	Pull a crazy face, share it and help children to be a child again
Story	Amsterdam based creative agency ACHTUNG! launched a digital campaign that invites the audience to make crazy faces that match four different emotions. The campaign has been accompanied with a live daily event where Dutch and Palestinian kids pulled crazy faces towards each other through a custom interactive installation that enables live-gaming with the use of face recognition technology. This event launched the platform ‘Crazy Faces’ by War Child and Right to Play which raises awareness for the importance of expressing and recognizing emotions for children in warzones. Growing up in conflict areas, many children have difficulty recognizing and expressing their emotions. Right To Play and War Child Holland made it their mission to teach kids how to cope with their feelings. Sport, games and psychological support help them to deal with the horrors of everyday life that are inherent to growing up there. Kicking off the campaign, Dutch schoolchildren and Palestinian kids had the opportunity to pull faces to each other through a live internet connection. Using face recognition technology, the webcam automatically takes a picture when the right emotion is mimicked. The live event showed that emotions are universal, regardless to living standards, culture, health or wealth. The game is also available in a stand-alone version on www.crazyfacesgame.com, where visitors are asked to share their crazy faces on social media channels and help raise awareness for the important work War Child and Right to Play do for the children who need it most.
Media Type	Web Site
Length	231 seconds
More Information	www.crazyfacesgame.com
Concept	Jasper Janssen
Concept	Felicitas Olschewski
Concept	Mervyn ten Dam
Art Director	Jort Schutte
Art Director	Samuli Ollikainen
Executive Producer	Noam Erlich
Producer	Alexandra Psalti
MOTION DESIGN	Enzo Greco
Design	Rasmus Stenbergh
Interactive Development	Super Hero Cheesecake
Sound Design Company	Big Orange