Title | Axe |
Agency | DDB Canada |
Campaign | Get Out More |
Advertiser | Subaru Corporation |
Brand | Subaru |
Posted | April 2010 |
Product | Outback |
Business Sector | Cars |
Story | Ironically, we were tasked to promote a car thats designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers TV set becomes a window to the outdoors and the suggestion that maybe you should get out more, with the Subaru Outback is left in their heads. |
Media Type | Television |
Length | |
Market | North America |
Production Company | OPC |
Creative Director | Andrew Simon |
Copywriter | David Ross |
Art Director | Paul Wallace |
Agency Producer | Andrew Schulze |
Agency Producer | Marie-Pierre Toure |
Agency Producer | Caroline Clarke |
Account Manager | Geoff Taylor |
Account Manager | Brian Tod |
Account Manager | Michael Davidson |
Account Manager | Jordan Cappadocia |
Executive Agency Producer | Harland Weiss Weiss |
Director | Woods & Low |
Director of Photography (DOP) | Chris Woods |
Cinematography | Chris Woods |