Michael Davidson
Chief Strategy Officer at Venables Bell + Partners
Toronto, Canada
TitleAxe
Agency
Campaign Get Out More
Advertiser Subaru Corporation
Brand Subaru
PostedApril 2010
Product Outback
Business Sector Cars
Story Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.
Media Type Television
Length
Market North America
Production Company
Creative Director
Copywriter
Art Director
Agency Producer
Agency Producer
Agency Producer
Account Manager
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Executive Agency Producer
Director
Director of Photography (DOP)
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