Title | Christmas Banquet |
Agency | Grey Worldwide Melbourne |
Campaign | A Place To Remember (The Long Table) |
Advertiser | Transport Accident Commission TAC |
Brand | TAC |
Date of First Broadcast/Publication | 2012 / 12 |
Business Sector | Road Safety |
Tagline | This many people won't make it to Christmas lunch. |
Story | A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. |
Media Type | Outdoor/Out of Home |
Executive Creative Director | Michael Knox |
Copywriter | Michael Knox |
Creative Director | Nigel Dawson |
Director | Kath Regan |
Art Director | Peter Becker |
Project Manager | Randal Glennon |
Account Director | Jodi Gubana |