Michael Knox
Chief Creative Officer at Grey Group Hong Kong
Melbourne, Australia
TitleChristmas Banquet
Agency
Campaign A Place To Remember (The Long Table)
Advertiser Transport Accident Commission TAC
Brand TAC
Date of First Broadcast/Publication 2012 / 12
Business Sector Road Safety
Tagline This many people won't make it to Christmas lunch.
Story A 65m long table complete with 257 empty chairs sits as a grim reminder of this year's road toll. Each empty place remembers a life lost on Victorian roads. Tribute tweets and instagram shots were directed to #aplacetoremember. As the road toll rises chairs were added to the table. Over the time of the installation 6 chairs joined the table. 
Media Type Outdoor/Out of Home
Executive Creative Director
Copywriter
Creative Director
Director
Art Director
Project Manager
Account Director

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