Title | The Cigarette that Saved Lives |
Agency | FoxP2 |
Campaign | The Cigarette that Saved Lives |
Advertiser | DNA Project |
Brand | DNA Project |
Date of First Broadcast/Publication | 2011 / 11 |
Business Sector | Public Safety, Health & Hygiene |
Tagline | DNA evidence convicts. Never disturb a crime scene |
Story | The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. |
Philosophy | A controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science. |
Media Type | Television |
Director | Bruno Bossi |
Executive Creative Director | Justin Gomes |
Art Director | Michael Lees-Rolfe |
Production Company | Egg Films |
Copywriter | Gavin Williams |
Producer | Kirsten Clarence |
Post Production | BlackGinger |
Editing Company | Priest Cape Town |
Agency Producer | Katherine Tripp |