Fashion Revolution - "The 2 Euro T-Shirt - A Social Experiment"

BBDO Berlin

BBDO Berlin Berlin, Germany

28967

Title	The 2 Euro T-Shirt - A Social Experiment
Agency	BBDO Berlin
Campaign	The 2 Euro T-Shirt - A Social Experiment
Advertiser	Fashion Revolution
Brand	Fashion Revolution
Date of First Broadcast/Publication	2015 / 4
Business Sector	Charities, Foundations, Volunteers
Story	The vending machine standing dead in the middle of Alexanderplatz in Berlin is a bright popping turquoise. And it is promising you a real bargain, too: „T-Shirt only 2 Euros.“ But there is no t-shirt dropping right out of it, as soon as the coin disappears inside the machine. Instead a video showing shocking scenes from textile factories, where women and children sew without a break, is played on the display. They are paid only 13 cents per hour in addition to working under life threatening conditions. After 20 seconds an option appears on the display: „Buy or Donate“ – Do you really want to buy the t-shirt? Or would you rather donate the 2 Euros?
Media Type	Promotion & Event
Length	105 seconds
Chief Creative Officer	Wolfgang Schneider
Group Creative Director	Jan Harbeck
Executive Creative Director	Michael Schachtner
Art Director	Michail Paderin
Art Director	Jessica Witt
Account Manager	Mike Kannowski
Executive Producer	Silke Rochow
Print Producer	Cathrin Barbe
Production Company	Unit9 Berlin
Director	Robert Bader
Director of Photography (DOP)	Alessandro Rovere
Director of Photography (DOP)	Kevin Krefta
Editor	Kevin Krefta
Executive Producer	Stefan Bader