| Title | Life WetBrush |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Life WetBrush |
| Advertiser | Super-Pharm |
| Brand | Life Private Label Brand |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Hair Brushes, Combs & Other Accessoires |
| Story | Every little girl would agree: brushing your hair can be a real nightmare.Especially when dad does it for you. Or is it Mom?Well, there is always one parent who does it better, smoother and less painfully. It's a time old theory any little girl can tell you is proven.But we decided to put it to the test anywayand then we changed one of the variables:We introduced Super-Pharm's new Wet Brush in the equation.Now who brushes better? Mom or Dad? |
| Media Type | Digital |
| Length | |
| Executive Creative Director | Nadav Pressman |
| Creative Director | Idan Levy |
| Art Director | Michal Gonen |
| Copywriter | Yair Zisser |
| VP Production/Content | Dorit Gvili |
| Producer | Odelia Nachmias Freifeld |
| VP Group Account Head | Shani Shaul Vengosh |
| Account Supervisor | Noa Sharf |
| Account Executive | Stav Hershkovitz |
| VP Strategic Planning | Shai Nissenboim |
| Planning Supervisor | Roni Arison |
| Traffic Coordinator | Ronit Doanis |
| Production Company | Bonamaze |
| Director | Guy Michael |
More Work
SEE ALLToiletico Fantastico
- BRAND:
- Super-Pharm
- AGENCY:
- BBR Saatchi & Saatchi
Mook
- BRAND:
- Super-Pharm
- AGENCY:
- BBR Saatchi & Saatchi
Summer Dance
- BRAND:
- Super-Pharm
- AGENCY:
- BBR Saatchi & Saatchi
Colors of Passion
- BRAND:
- Super-Pharm
- AGENCY:
- BBR Saatchi & Saatchi
Trail of Perfume
- BRAND:
- Super-Pharm
- AGENCY:
- BBR Saatchi & Saatchi
Date
- BRAND:
- MUST Last Long
- AGENCY:
- Baumann Ber Rivnay Saatchi & Saatchi
MUST Long Last gum
- BRAND:
- MUST Last Long
- AGENCY:
- BBR Saatchi & Saatchi