| Title | The Button |
| Title (original language) | Le Bouton |
| Agency |
Les Ouvriers d'à côté
|
| Campaign |
The Button
|
| Advertiser |
Pfizer
|
| Brand |
Eau Précieuse
|
| Posted | September 2002 |
| Product |
Skin Purifying Lotion
|
| Product (original language) | Lotion purifiante
|
| Business Sector | Creams, Lotions, Milks, Tonics, Makeup Removers
|
| Tagline | Helps Getting Rid Of Spots |
| Tagline (original language) | Favorise l'élimination des boutons |
| Story | A woman holds a bottle of Eau Précieuse skin purifying lotion. The product is so efficient that all spots disappear, including her shirt's button. |
| Story (original language) | Une femme présente le flacon de lotion purifiante Eau Précieuse, un produit si efficace que tous les boutons sont éliminés, y compris les boutons de chemise. |
| Problem | To bring new female consumers to try Eau Précieuse by presenting them, in a simple and modern way, this skin purifying product. |
| Problem (original language) | Faire venir de nouvelles consommatrices à la marque Eau Précieuse, en leur présentant de manière simple et moderne ce produit utilisé pour purifier la peau. |
| Media Type |
Magazine
|
| Market | France |
| Creative Director |
Alexandre Bertrand
|
| Art Director |
Caroline Picard
|
| Copywriter |
Nicolas Courant
|
| Photographer |
Michel Dubois
|
| Account Director |
Valérie Billard
|
| Advertising Manager |
Carole Marty
|
