Lexus - "Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus"

Team One

Team One Los Angeles, United States

13226

Title	Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus
Agency	Team One
Campaign	Lexus Elevate
Advertiser	Lexus
Brand	Lexus
Posted	August 2015
Business Sector	Cars
Story	Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award
Media Type	Digital
Length	50 seconds
Talent/Actors	Christian Vande Velde
Concept	Team One
Executive Creative Director	Alastair Green
Executive Producer	Sam Walsh
Executive Producer	Chris Graves
Executive Producer	Alastair Green
Creative Director	John Dohrmann
Producer	Tiffany Otoya
Producer	Kristen Little
Copywriter	Mike Rozycki
Art Director	Quoc Lu
Designer	Lucia Matioli
Account Supervisor	Jeanna Duff
Account Executive	Amy Davis
Digital Production	UNIT9
Director	Anrick Bregman
Executive Producer	Michelle Craig
Producer	Rory Mathieson
Line Producer	Alexis Celic
Director of Photography (DOP)	Carl Burke
VR Technician	Joff Harris
Music & Sound Design	Plan8, Stockholm
Editor	Joe Randall-Cutler