Miguel Olivares
General Creative Director at La Despensa
Madrid, Spain
TitleButane Deliveryman
Agency
Campaign Butane Deliveryman
Advertiser Tengelmann
Brand Plus Superdescuento
PostedAugust 2002
Product Supermarket
Business Sector Department Stores, Supermarkets
Philosophy That's why the agency developed a creative concept that would clearly break from normal communication advertising codes for supermarkets. The goal was the design a high profile and different form of communication, one whose message was both impacting and incisive. As a result, the brand would be retained by the consumer and product would always be remembered...with a smile.
Problem The briefing was clear-cut: "I want the client to remember my brad with a smile".
Media Type Television
Length
Creative Director
Copywriter
Art Director
Production Company
Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started