Title | Butane Deliveryman |
Agency | Creativos de Publicidad |
Campaign | Butane Deliveryman |
Advertiser | Tengelmann |
Brand | Plus Superdescuento |
Posted | August 2002 |
Product | Supermarket |
Business Sector | Department Stores, Supermarkets |
Philosophy | That's why the agency developed a creative concept that would clearly break from normal communication advertising codes for supermarkets. The goal was the design a high profile and different form of communication, one whose message was both impacting and incisive. As a result, the brand would be retained by the consumer and product would always be remembered...with a smile. |
Problem | The briefing was clear-cut: "I want the client to remember my brad with a smile". |
Media Type | Television |
Length | |
Creative Director | Santiago Sanz |
Copywriter | Santiago Sanz |
Art Director | Miguel Olivares |
Production Company | Zero Filmes |
Director | Arnaldo Curía |