Mihai Coliban
Creative Director at D'Arcy Romania
Bucharest, Romania
TitleNext day you'll be okay
Agency
Campaign Next day you'll be okay
Advertiser Bayer HealthCare LLC
Brand Alka-Seltzer
Date of First Broadcast/Publication 2013 / 5
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Tagline Next day, you'll be okay
Story The aim of this print campaign is to convince the consumer that they should take alka-seltzer after the party and don’t lose the next day.
 
Philosophy IdeaNext morning even after hard parties you’ll be happy to wake up without a hangover.
 
Problem SolutionDevelop a series of print ads of the biggest boozy occasions like new year’s eve, birthdays and christmas. Through a simple twist of the phrase, we highlight the key product benefit of not having a hangover the following day. 
Media Type Print
Chief Creative Officer
Creative Director
Senior Art Director
Producer
Account Director
Senior Account Manager
Production Studio
Brand manager
Junior brand manager
Copywriter

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started