Title | Eggonomics |
Agency | DDB Canada |
Campaign | Eggonomics |
Advertiser | BC Eggs Marketing Board |
Brand | BC Egg Marketing Board |
Date of First Broadcast/Publication | 2012 / 10 |
Business Sector | Fresh Poultry |
Story | The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton. www.eggonomics.ca |
Media Type | Web Film |
Other | Nadia Popatia |
Other | Chris Dagenais |
Audio Engineer | Peter Clarke |
Audio Engineer | Dave Gaudet |
Sound Producer | Megan Griffiths |
Sound Design Company | GGRP (Griffiths Gibson & Ramsay Productions Ltd.) |
Editor | Bradley Smith |
Post Production | Transmission |
Line Producer | Trevor Baines |
Cameraman | Aaron Mallin |
Cameraman | Mike Hawley |
Director of Photography (DOP) | Joe LaFleur |
Director | Joe LaFleur |
Production Company | Transmission |
Other | OMD Canada |
Strategic Planner | Rob Newell |
Account Supervisor | Roger Nairn |
Account Director | James Pelletier |
Agency Producer | Dana Rudelier |
Art Director | Dominique Magnusson |
Copywriter | Jon Mandell |
Creative Director | Dean Lee |
Creative Director | Cosmo Campbell |
Creative Director | Cosmo Campble |