Title | Father and Son |
Agency | Bates North America, New York |
Campaign | Rollover - T. Rowe Price |
Advertiser | T. Rowe Price |
Brand | T. Rowe Price |
Posted | December 1999 |
Product | Rollover |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Tagline | Invest with confidence |
Story | A father and son are talking about the son's new job and how hard it was to leave the old one. He says that he took his father's advice and called T. Rowe Price for a rollover kit. It was easy because T. Rowe Price took him through it step by step. |
Media Type | Television |
Length | |
Market | United States |
Creative Director | Mike Robertson |
Copywriter | Steve Crane |
Art Director | Mark Kelly |
Agency Producer | Lisa Grossman |
Director | Paul Cade |
Production Company | Lovinger / Cohn |