Mitch Gage
San Francisco, United States
TitleOne Second Ad
Agency
Campaign Taking it Back - Miller
Advertiser MillerCoors LLC
Brand Miller High Life
PostedJanuary 2009
Business Sector Beers, Ciders, Lagers
Story Miller's High Life deliveryman, played by actor Windell Middlebrooks, gives us one second of inspiration. The spot, online at www.1SecondAd.com, is designed to remind viewers that "High Life is common sense in a bottle." The site includes a section highlighting the buying power of $3 million: 230 tons of smokehouse bacon, 300 tons of charcoal, 18,000 belt buckles, or 17 bulldozers, among others.
Media Type Web Site
More Information www.1secondad.com
Editing Company
Actor / Celebrity
Chief Creative Officer
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Editor
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Animation
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Producer
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Director of Photography (DOP)

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