| Title | Clean Tags |
| Agency | TBWA\PARIS |
| Campaign | Clean Tags |
| Advertiser | Service Civique |
| Brand | Service Civique |
| Date of First Broadcast/Publication | 2012 / 2 |
| Business Sector | Government & Other Authorities |
| Story | The Service Civique is a state device that enables 16-25 years old people to take some social action (help the homeless, restore monuments, build houses…) TBWA\Paris is taking part of this intervention with a media arts operation, taking place in the street : the Service Civique choose the clean tag technique to convey its message, away from traditional ways. Clean tag is a technique consisting in washing a wall following a stencil. The clean zone then pops out, like a tag. This technique acts in complete coherence with the message the Service Civique conveys. |
| Media Type | Case Study |
| Art Director | Mohamed BARECHE |
| Creative Director | Eric Holden |
| Creative Director | Rémi Noël |
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