Morgan Carroll
Creative Team at Publicis Conseil
Chicago, United States
TitleBlast Off - Landscape
Agency
Campaign Proofs - Olympus
Advertiser Olympus Corporation
Brand Olympus
Date of First Broadcast/Publication 2008 / 10
Product Stylus 1030 SW
Business Sector Consumer Electronics & Audio-Visual
Story The campaign establishes a big style and personality that demonstrates the Olympus brand. Each advertisement highlights a specific proof that tells the story of the cameras and also communicates their excellent image quality. The Stylus SW creatives showcase situations that are typical for Stylus SW users and where traditional camera owners would wince.
Philosophy The Proofs campaign begins in October and will target consumers making purchases in the peak fall/winter buying season. Reaching specific targets, the ads will appear in men's and women's lifestyle, general interest, travel, parenting and photo magazines, including People, Sports Illustrated, ESPN Magazine, National Geographic Traveler, Outside, Real Simple, Popular Photography & Imaging, Outdoor Photographer, Parenting Magazine, and Baby Talk among other titles. The campaign is proof that Olympus lets you capture it all, especially great pictures.
Result Two print ads for the Stylus SW Series bring humor and drama together to prove the unique benefits of the line. One entitled “Blastoffproof” shows a young boy in a kitchen ready to launch a Stylus SW camera on a spatula catapult, demonstrating its shockproof design.
Media Type Print
Market United States
Chief Creative Officer
Group Creative Director
Group Creative Director
Director of Broadcast Production
Photographer

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