| Title | Tramway |
| Title (original language) | Tramway |
| Agency | DDB Paris |
| Campaign | Tramway |
| Advertiser | Audi |
| Brand | Audi |
| Date of First Broadcast/Publication | 2001 / 3 |
| Product | A2 |
| Business Sector | Cars |
| Tagline | Audi A2. The Cities Minivan. |
| Tagline (original language) | Audi A2. Le monospace des villes. |
| Story | In Brussels streets, an Audi A2 drives close to a tramway. By a trope-l'oeil effect, the electrical links of the tramwayare landing on the A2 roof. Claim: For an healthy world, favour the group transports/ |
| Story (original language) | Dans les rues de Bruxelles, une Audi A2 roule en parallèle d'un tramway. Par un effet de trompe l'il, les raccords électriques du tramway viennent se poser sur le toit de l'A2. Accroche: pour un monde plus sain, favorisez les transports en commun. |
| Philosophy | A new car concept in order to understand to the citizenships requirements of the future city. |
| Philosophy (original language) | Un nouveau concept automobile pour répondre aux exigences citoyennes de la ville de demain. |
| Problem | Feed the speech with brand car humanism by a model corresponding entirely with its values: cleverness, modernity, responsability... The technology in the service of the character. |
| Problem (original language) | Nourrir le discours d'humanisme automobile de la marque par un modèle en total adéquation avec ses valeurs: intelligence, modernité, responsabilité la technologie au service de l'individu. |
| Media Type | Magazine |
| Market | France |
| Creative Director | Hervé Plumet |
| Copywriter | Coralie Protat |
| Art Director | Nadège Lescrauwaet |
| Director of Photography (DOP) | Marc Gouby |
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