| Title | Blue Stilton Cheese |
| Agency | FCB London |
| Campaign | Waitrose Campaign |
| Advertiser | Waitrose Ltd |
| Brand | Waitrose |
| Posted | November 2002 |
| Business Sector | Retail, Distribution & Restaurants |
| Philosophy | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Soundtrack | Stay As Sweet As You Are |
| Creative Director | Chris O'Shea |
| Creative Director | Ken Hoggins |
| Director | Stuart Douglas |
| Advertising Manager | Amanda Bindon |
| Music | Nat Cole |