Title | Traffic Police |
Agency | Saatchi & Saatchi Colombia |
Campaign | Traffic Police |
Advertiser | Cadbury |
Brand | Trident Total |
Date of First Broadcast/Publication | 2013 / 7 |
Business Sector | Chewing-Gum |
Tagline | One Smile Leads To Another |
Story | Don’t you just hate it when a police officer strides over to your car, and you know that they are going to reprimand you for your terrible driving skills. In this witty ad for Triden Total Gum, a woman has had some difficulty parking her car, but after flashing a winning smile at the approaching traffic police officer, he succumbs to the power of her pearly white grin and lets her off. |
Philosophy | One Smile Leads to Another. |
Media Type | Television |
Length | |
Market | Colombia |
Executive Creative Director | Juan Pablo Navas |
Creative Director | Juan Carlos González |
Creative Director | Margarita Olivar |
Director | Alejandro Carreño |
Music | laika Studio |
Account Director | Maria Cecilia Arciniegas |
Account Executive | Luis Miguel Ortiz |
Copywriter | Juan Carlos González |
Art Director | Margarita Olivar |
Production Company | Los Notarios |
Producer | Nathalie Burnside |
Production Manager | Juan Pablo Bernal |
Post Production | Dr. Pepe |