Title | Prius Goes Plural Intro Web Video |
Agency | Saatchi & Saatchi Los Angeles |
Campaign | Prius Goes Plural Intro Web Video |
Advertiser | Toyota Motor Corporation |
Brand | Toyota Prius |
Posted | August 2011 |
Business Sector | Cars |
Philosophy | The Toyota Prius is becoming a family. But what do we call them. Prii? Priuses? Prium? Who knows? To dive deep into the nature of the plural, we created an educational music video. The piece familiarized our audience with the complex nature of plurals, the plural of Prius being the subject great debate. With this piece as a kick off, we opened up the digital ballot boxes for our Prius fans to determine that official plural of Prius. |
Media Type | Digital |
Executive Creative Director | Mike McKay |
Creative Director | Ryan Jacobs |
Associate Creative Director | Andy Kadin |
Copywriter | Andy Kadin |
Associate Creative Director | Nathan Dills |
Copywriter | Nathan Dills |
Associate Creative Director | Matt Titone |
Art Director | Matt Titone |
Designer | Zach Richter |
Account Supervisor | Keith Ellis |
Account Executive | Nicole Buckley |
Music | Skyrmish |