Nathan Dills
Copywriter at Humanaut
Praha 5, Czech Republic
TitlePrius Goes Plural Intro Web Video
Agency
Campaign Prius Goes Plural Intro Web Video
Advertiser Toyota Motor Corporation
Brand Toyota Prius
PostedAugust 2011
Business Sector Cars
Philosophy The Toyota Prius is becoming a family. But what do we call them. Prii? Priuses? Prium? Who knows? To dive deep into the nature of the plural, we created an educational music video. The piece familiarized our audience with the complex nature of plurals, the plural of Prius being the subject great debate. With this piece as a kick off, we opened up the digital ballot boxes for our Prius fans to determine that official plural of Prius.
Media Type Digital
Executive Creative Director
Creative Director
Associate Creative Director
Copywriter
Associate Creative Director
Copywriter
Associate Creative Director
Art Director
Designer
Account Supervisor
Account Executive
Music Skyrmish

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