Pier 1 Imports - "Indian Rug"

Deutsch NY

Deutsch NY New York, United States

7273

Title	Indian Rug
Agency	Deutsch NY
Campaign	Life More Interesting - Pier 1
Advertiser	Pier 1 Imports
Brand	Pier 1 Imports
Date of First Broadcast/Publication	2005 / 3
Product	Imported decorative home furnishings and gifts
Business Sector	Retail, Distribution & Restaurants
Tagline	Pier 1. Life more interesting.
Story	Unveiling a new tagline, "Life More Interesting," the campaign spotlights the authenticity and value of Pier 1's brand.
Philosophy	"Pier 1's merchandise will be the celebrity in every ad," said Phil Schneider, Pier 1's Executive Vice President of Marketing. "We wanted to focus on what makes Pier 1 unique, and this new campaign puts the spotlight on our exclusive product assortment. Pier 1's strategic initiatives are currently underway, and implementation will continue throughout the next fiscal year.
Media Type	Television
Length	30 seconds
Market	United States
Sound Design Company	Sound Lounge
Agency Producer	Bruce Andreini
Creative Director	James Baldi
Creative Director	Bryan Black
Agency Producer	Alison Curtain
Executive Creative Director	Kathy Delaney
Agency Producer	Jim Frame
Copywriter	Nathan Hunt
Production Company	Filmtechnara
Post Production	STOPP/STLHM
Music Company / Composer	Compound
Special Effects / VFX	The Ebeling Group
Director of Photography (DOP)	Tara Striano
Sound	Glen Landrum
Director	Jonas Odell
Director of Photography (DOP)	Göran Hallberg
Production Designer	Robert Boman
Executive Producer	Sussi Granlof