Title | Breakfast |
Agency | Y&R London |
Campaign | Breakfast |
Advertiser | Warburtons Limited |
Brand | Warburtons |
Date of First Broadcast/Publication | 2012 / 2 |
Business Sector | Biscuits, Bread, Crispbread |
Philosophy | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
Media Type | Television |
Post Production | MPC LDN |
Account Planner | Saul Betmead |
Account Planner | Neasa Cunniffe |
Art Director | Jamie Starbuck |
Copywriter | Martin Mcallister |
Creative Director | Mark Roalfe |
Advertising Manager | Jane Sutton |
Advertising Manager | Megan Harrison |
Advertising Manager | Richard Hayes |
Business Director | Nick Fokes |
Account Director | Josh Harris |
Agency Producer | Jennifer Fewster |
Production Company | Smuggler |
Director | Jamie Rafn |
Editor | Tim Hardy |
Editing Company | Stitch |
Post Production | Paul Branch |
Audio Post Production | The Audio Factory |