Nick Fokes
Managing Partner at WCRS
London, United Kingdom
TitleBreakfast
Agency
Campaign Breakfast
Advertiser Warburtons Limited
Brand Warburtons
Date of First Broadcast/Publication 2012 / 2
Business Sector Biscuits, Bread, Crispbread
Philosophy The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. 
Media Type Television
Post Production
Account Planner
Account Planner
Art Director
Copywriter
Creative Director
Advertising Manager
Advertising Manager
Advertising Manager
Business Director
Account Director
Agency Producer
Production Company
Director
Editor
Editing Company
Post Production
Audio Post Production

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