| Title | Bang |
| Agency | Roose & Partners |
| Campaign | Launch - Wonka Xploder |
| Advertiser | Nestlé Rowntree |
| Brand | Wonka Xploder |
| Posted | March 2000 |
| Product | Wonka Xploder |
| Business Sector | Food |
| Tagline | Wonka Xploder, Whatever Next? |
| Story | WONKA: WHATEVER NEXT? The launch of the Nestlé Willy Wonka Xploder bar became, quite simply, a phenomenon. From its launch in 1999 it became an overnight sensation with kids and many adults besieging shops to try it. Proof that, with a stunning product and the right advertising, you dont need an enormous budget (media or production) to create a winner. In its first year, Nestlé sold an unbelievable 13 million Wonka bars. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Associate Creative Director | Danny Lloyd |
| Copywriter | Nick Fordham |
| Art Director | Danny Lloyd |
| Agency Producer | Bonny Laycock |
| Actor / Celebrity | Jimmy Herbert |
| Production Company | Passion Pictures |
More Work
SEE ALL2003
- BRAND:
- Eastern Energy
- AGENCY:
- Roose & Partners
Nemesis
- BRAND:
- eMagazineshop.com
- AGENCY:
- Roose & Partners
Nothing In Common
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
Detective
- BRAND:
- Toffee Crisp
- AGENCY:
- Roose & Partners
Light Fantastic
- BRAND:
- Finish
- AGENCY:
- Roose & Partners
Facts
- BRAND:
- Eastern Energy
- AGENCY:
- Roose & Partners
Virgin Dot Com Slash Cars
- BRAND:
- Virgincars.com
- AGENCY:
- Roose & Partners
New Stronger Double Velvet 3
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
New Stronger Double Velvet 2
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners