| Title | Make Over |
| Agency | Roose & Partners |
| Campaign | Make Over |
| Advertiser | Nestlé Rowntree |
| Brand | Toffee Crisp Clusters |
| Posted | March 2000 |
| Product | Toffee Crisp |
| Business Sector | Food |
| Tagline | Lighten Up With Toffee Crisp |
| Story | TOFFEE CRISP: DONT GET HEAVY, LIGHTEN UP! In 1999, Nestlé decided to wake up the Toffee Crisp brand with a new variant, bite sized Clusters, and a new advertising campaign. The Roose campaign drew its inspiration from the world of prime time TV shows, in which harassed participants are exhorted to lighten up and enjoy a Toffee Crisp. The result? Toffee Crisp sales increased by a third year on year. Some wake up call |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Copywriter | Kate Ward |
| Art Director | Andy Wyton |
| Agency Producer | Jessica Ferguson |
| Director | Martin Granger |
| Actor / Celebrity | Lucy Robinson |
| Production Company | Outlaw Films |
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